Mathieu Roberts

Social Media Designer @Sedatech Europe Gmbh

Berlin, DE

GRIPP SPORT - Freelance Art Direction & Social Media StrategyRedesign of the art direction and brand communication strategy. Creation of visual content, management of the social media strategy, and oversight of Meta advertising campaigns to strengthen brand identity, increase awareness, and drive sales.MOI - Co-Art Director & Brand Strategy (in development, launch planned for late 2025)Involved in the full creation of the brand’s universe: development of moodboards, product design, visual identity guidelines, and logo design. Defining the global communication strategy, including the selection of brand ambassadors and partnerships with influencers, to establish a premium and distinctive image. Objective: position MOI as a new benchmark in high-end men’s skincare.