Mathew Crake

Enterprise Client Lead @Pegasystems

Reading, GB

Pega’s adaptive, cloud-architected software – built on the unified Pega Platform – empowers people to rapidly deploy, and easily extend applications to meet strategic business needs. Over its 35-year history, Pega has delivered award-winning capabilities in CRM and Digital Process Automation, powered by advanced artificial intelligence, to help the world’s leading brands achieve breakthrough business results.We solve 5 key areas for the largest, most demanding organizations in the world:• Personalise engagement with real-time decisioning and AI at the moment of need. Pega Looks across all customer data and activity, figuring out the Next best action in milliseconds• Accelerate acquisition and onboarding to Improve customer and partner experience while reducing cost and ensuring regulatory compliance• Automate customer service to improve NPS score and cut costs by focusing on the workflows that deliver service. • Streamline operations by automating workflows for mission critical processes that build and fulfill their customer products• Retire legacy fast onto GCP / AWS with GenAI Blueprint to transformation and modernise incrementally, and reduce reliance on decades-old core systems.