Matheus Barancelli
Search Engine Marketing Specialist @Arise
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WORK HISTORY
Search Engine Marketing Specialist @Arise
Sheffield, GB
Lead end‑to‑end SEO campaign planning, execution, and performance analysis.• Deliver measurable growth through site audits, in‑depth keyword research, and precision on‑page optimisation.• Guide clients with actionable insights, providing reporting and cross‑channel strategic recommendations.• Serve as an advisor, aligning digital marketing efforts with overarching business objectives.Make data‑driven decisions within Google Ads to maximise spend efficiency and boost conversion rates.• Oversee technical SEO implementations that drive long‑term organic and AI‑driven visibility.• Develop and refine content strategies based on keyword trends, performance data, and audience needs.*Proficient in using tools such as Google Analytics 4(GA4), Google Tag Manager, Google Search Console, Google Keyword Planner, SEMrush, Sitebulb, Screaming Frog, Squarespace Space and WordPress.
EDUCATION
Le Wagon
Fullstack Developer, Computer Programming
Sylff Association - Tokyo Fundation for Policy Research
Scholarship Holder, Social Science
Unipar - Universidade Paranaense
Bachelor Degree, Business Administration
FEUC - Faculdade de Economia da Universidade de Coimbra
Master's degree, Social Innovation and Entrepreneurship
ABOUT MATHEUS BARANCELLI
I’m a Search Engine Marketing Specialist with 5+ years of experience helping brands grow through SEO and Google Ads.At Arise, I currently manage SEO and Google Ads campaigns for over 10+ clients across a range of industries, from hotels, universities, and law firms to e‑commerce and SaaS businesses, based in the UK and across Europe. In the past, I’ve also worked with brands in Brazil and the United States, gaining a solid understanding of international markets.My focus is on making websites more discoverable, user‑friendly, and conversion‑driven. Whether it’s through organic search, paid campaigns, or AI‑driven strategies, I structure campaign strategies that match what people are actually searching for, ensuring budgets work harder and deliver real results.I’m also the founder of melhorespousadasbrasil.com, a guide dedicated to promoting the best B & Bs and small hotels across Brazil. From design and website build to implementing the SEO strategy, I’ve created and managed this project from the ground up, gaining hands‑on experience with every aspect of its development and growth.With a multidisciplinary background, I approach problem‑solving creatively and proactively. I thrive in innovative environments and enjoy tackling challenging, complex projects. I value best practices, teamwork, fresh ideas, and a strong sense of social responsibility, focusing on making a difference rather than pursuing profit at any cost.I’m constantly expanding my knowledge in digital marketing and technology, with expertise in lead generation, technical SEO, and web development.
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