Massimo Luppino
Marketing Director Europe @Sofidel S.p.A.
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WORK HISTORY
Marketing Director Europe @Sofidel S.p.A.
Lucca, IT
Strategic Vision: Designed and executed integrated marketing strategies across Europe, driving measurable growth in market penetration and revenue streams.Innovation Leadership: Spearheaded high-impact product launches, optimizing packaging designs and developing a robust innovation pipeline.Brand Equity Development: Harmonized global brand positioning via consistent messaging and impactful campaigns, achieving increased brand awareness.Data-Driven Growth: Leveraged consumer insights and advanced analytics to refine go-to-market strategies, resulting in stronger market presence.Sustainability Initiatives: Advocated for sustainable product innovations and marketing approaches, reinforcing Sofidel’s environmental responsibility.
EDUCATION
24ORE Business School
Postgraduate Master, Digital Marketing & Communication
MIP Politecnico di Milano
Executive Training, Innovation & Design Management
Università degli Studi di Firenze
Master's Degree, Business Administration
SKILLS
ABOUT MASSIMO LUPPINO
Dynamic Marketing Leader with over 20 years of experience in the FMCG sector…
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