Taylor McCaffrey

E-commerce Marketing Specialist @Sofidel S.p.A.

Horsham, PA, US

I specialize in managing and optimizing both private label and branded products on our Amazon storefront, ensuring every detail aligns with our brand messaging and reflects the latest market trends.In my role, I act as a key point of contact between our internal teams and shared services, streamlining communication and ensuring collaboration is smooth, effective, and goal-driven. I also work directly with Amazon teams on compliance matters and continuously strategize new ways to grow and position our branded products for success- Manage and update Amazon product detail pages to reflect current branding, trends, and consumer expectations- Collaborate with Amazon compliance teams to resolve issues efficiently- Develop innovative marketing strategies to increase visibility and sales- Serve as a reliable liaison and resource for cross-functional teams- Monitor industry trends and platform changes to keep our ecommerce strategy ahead of the curve- Stay on top of ecommerce and industry trends to drive continuous improvementAlways looking for new ways to improve performance, elevate brand presence, and deliver meaningful results in the ecommerce space.

Donald P. Bellisario College of Communications

Bachelor of Arts, Digital Media

Council Rock High School North

High School Diploma

Penn State University

Telecommunications and Media Studies

The Pennsylvania State University

Bachelor of Arts, Telecommunications