Massimo di Camillo
South Go to Market @adidas
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WORK HISTORY
South Go to Market @adidas
Define the category strategic countries plans to achieve net sales expectations, market share growht and influence product marketing activities. Presenting the full strategy on stage during Sales convention. Ensuring full alignment within different departments: Project leader for the Creation of a four-year growth Category plans (CAGR +32%). In season constant tracking and data analysis of qualitative and quantitative KPIs to measure the performance (Brand Advocacy Net sales, Market Share and Sell-out).
EDUCATION
Università Cattolica del Sacro Cuore
Laurea, Economia e Commercio
QUADRIFOR - COMPETENZE PER IL MIDDLE MANAGEMENT DEL TERZIARIO
EMBA Certificate
Liceo Scientifico Cardano
Diploma di maturità scientifica, Matematica
ABOUT MASSIMO DI CAMILLO
A dynamic Senior Manager with a growth mindset, experienced in multiple Marketing and Sales role with solid base in brand and budget management and proven knowledge in consumers behaviors. Strong attitude to embrace the change with a personal development plan in different departments: marketing, retail, and sales in two of the biggest worldwide brands in Sporting Good Industry. I can relate well with people at all levels and have proven managerial attitude to drive and inspire multicultural teams with a positive and passionate vision. I\'m prepared to design mid long term strategic plans to maximize profit. Merchandising plans, communication and sales strategies are implemented effectively on the market to achieve challenging targets.
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