Massimiliano Venerini
Sr Brand Manager Vaccines @Pfizer
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WORK HISTORY
Sr Brand Manager Vaccines @Pfizer
Rome, IT
In line with the principles of Pfizer’s Go to Market Model, I play a key role in enhancing the ways we interact with customers and patients, utilizing existing and emerging channels, driving innovation and leveraging collaboration across different company functions• Accountable for local omni-channel vision, strategy and roadmap in alignment with the Global Brand Strategy Map• Works closely with the Global Team to deliver on our market responsibilities, including input to Global strategy, content & initiatives.• Having deep understanding of analytics and data, translate insights into new engagement strategies and tactics, and coordinate all customer interactions• Lead the launch of Abrysvo, vaccine for the prevention of respiratory syncytial virus (RSV) in infants and older adults • Brand responsibility for anti-meningococcal (Trumenba, Nimenrix) and anti-tickborne encephalitis (TBE) vaccines• Co-lead the Company’s Marketing transformation workstream to innovate our commercial model
EDUCATION
University of Rome Tor Vergata
Bachelor's degree, Business/Commerce, General
SKILLS
ABOUT MASSIMILIANO VENERINI
Accomplished leader with more than 20 years of experience in marketing and products lifecycle management at the Country, Regional, and Global level for established Pharma and Retail companies.• Track record of leading successful Multichannel/Omnichannel Marketing programs and teams• Ability to drive innovation• Strong customer focus and ability to distil critical customer driven insights
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