Marzia Benito
Lead Ux Designer @Ippon Technologies
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WORK HISTORY
Lead Ux Designer @Ippon Technologies
Lyon, FR
EDUCATION
University of Southampton
Bachelor of Arts with Honors in Design, Design
Ecole Multimédia de Paris
Master’s Degree, Digital Art Direction & Product Management
Elisava School of Design and Engineering
Superior Grade, Design (Industrial design)
IxDF - The Interaction Design Foundation
Interaction Designer, Diseño y artes aplicadas
SKILLS
ABOUT MARZIA BENITO
Design Thinker at the base, my drive for UX comes from an innate curiosity to find the connection between people and things. As a product designer who changed the physical for the digital interaction, I conceive the User Experience of any product from the expectations before, to the feelings after using it. It is needed a lot of psychology, sociology and a deep understanding of human behaviours, needs and goals in every design process. There\'s no successful design that can be conceived without this deep understanding, neither without taking into account business goals and an appropriate strategy. Thus, my aim as a designer is to find this perfect balance between the user needs, the business goals, and the technology available and \"soon-to-come\"- Believing in an alternative education system, and then, in an alternative way to work and live: Out of the box.
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