Marypaz Santín
Co-founder @Scaie
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WORK HISTORY
Co-founder @Scaie
Mexico City, MX
Technology Strategy & Product Design:Led the end-to-end design and deployment of Scaie’s consulting products (Escala and Escala2), focused on scaling business operations through free technologies, applied AI, and automation frameworks. Designed methodologies that ensure fast onboarding, measurable ROI, and operational sustainability.Service Level Architecture & Operational Impact:Created Scaie’s Service Tiers framework to ensure support continuity, operational impact, and long-term client success. Integrated SLA/NOC models adapted to the maturity level of each business, aligning support to the client’s digital evolution.Technology Scouting & Integration:Continuously evaluated and implemented emerging technologies—including no-code tools and generative AI—prioritizing those with direct business value. Built use cases and prototypes to validate solutions in real operational contexts.Strategic Partnerships & Ecosystem Building:Drove alliance strategies with tool providers, tech startups, and automation platforms to co-develop scalable service layers and maximize client value. Built a partner ecosystem that supports continuous innovation and co-implementation.Client Enablement & Delivery Models:Designed dual service models: Escala for self-managed growth, and Escala2 for full operational delegation. Both models focus on structured scaling, continuous iteration, and clarity in value delivery.Internal Methodology Development & Replicability:Spearheaded the creation of replicable internal methodologies for process consulting, technology onboarding, and cross-functional team alignment. These frameworks form the backbone of Scaie’s consultative IP.Process Optimization & Performance Tracking:Implemented internal tracking systems for project performance, operational alignment, and service delivery across clients. Continuously iterated on engagement models to optimize throughput, client experience, and impact measurement.
EDUCATION
Universidad del Valle de Puebla
International Business
ABOUT MARYPAZ SANTÍN
Internationalist, currently a passionate Account Manager with a focus and solid knowledge in the exciting world of telecommunications. My focus is on consultative sales and high impact lead generation in the wholesale carrier sector.My responsibility is to guide my clients through the entire sales process, from identifying opportunities to delivering solutions that drive efficiency and competitiveness. I believe in the importance of understanding my clients\' needs fully in order to deliver customized solutions that create a positive impact.My career as an international negotiator has allowed me to have a high focus on both national and international lead generation and to always be able to see the business in all opportunities that may arise and also to make them arise.My goal is to drive the growth of my company and the success of my clients through solutions that help them achieve their business goals.
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