Mary Michelich
Director of Paid Media @Radwell International
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WORK HISTORY
Director of Paid Media @Radwell International
EDUCATION
North Carolina State University
Bachelor of Arts (B.A.) in Media Communication, Minors in Business Administration and Spanish
SKILLS
ABOUT MARY MICHELICH
Experienced Paid Search expert with over 12 years of developing comprehensive data-driven strategies for a diverse portfolio of e-commerce & lead-generation businesses. I thrive on problem-solving in a fast-paced environment, using analytics to uncover valuable insights that inform strategic decisions & leading teams to achieve success.My passion lies in the intricacies of Google, Microsoft and Meta advertising, fueling my approach to ignite the full potential of paid advertising. It\'s not just about acquisition; it\'s about driving profitable acquisition. I strategically leverage other marketing avenues to not only capture leads but also ensure effective customer retention, creating a holistic impact on businesses.\'Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.\' This principle echoes in my work, where every tactic is a deliberate step toward a well-defined strategy, ensuring a pathway to success in the dynamic world of Paid Search.
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