Mary Kay Lofurno
Marketing Technology Manager @Simply Business
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WORK HISTORY
Marketing Technology Manager @Simply Business
Boston, MA, US
EDUCATION
University at Buffalo
BA, English
University of Hartford
MBA, Management/Marketing
Northwest Regional #7, Winsted, CT
HSD, College Prep
SKILLS
ABOUT MARY KAY LOFURNO
I build lead and revenue engines, optimizing conversions and ROI for organizations interested in growing their bottom line with a passion for predictable, repeatable, and profitable marketing techniques as a strategy for scalable growth, while developing and managing high-performing teams to execute the plan.TechnicalWindows, Microsoft Office 10, HTML, SF CRM, Salesforce Marketing Cloud (SFMC), Pardot, HubSpot, Tableau, Power BI, Google Data Studio, Relational Databases, Google Analytics GAIQ certification, Google AdWords Fundamentals, Search Display, Mobile & Shopping Google Merchant Center, Google DoubleClick, Tealium Tag Manager, DMPs, CDPs, Google Tag Manager, Monetate, content development, RSSContent Management Systems/Blogging Platform OptimizationShopify, DemandWare, SiteCore, Kibo [MarketLive], Shopify, WordPress, TypePad, Tumblr, Joomla.NET, ColdFusion.Specialties:*Marketing Automation: Salesforce Marketing Cloud, Pardot, Hubspot*Online & Offline Lead Generation*E-commerce SEO-CMS SEO/SEM, PPC*DB Marketing, RFM, LTV, and LMA, Subscriber Acquisition/Subscription Models*Email and Direct Mail Marketing*RSS and Online Content Syndication, Social Media*Blogging and Podcasting*Google Merchant Center*CRM, CDP, DMPs & Marketing Automation*A/B & Multivariate Testing*Google Analytics Configurations with event tracking, cross domain tracking, & segmentation*Analytics and Reporting: Tableau, PowerBI, Google Data Studio Grow revenue by 10% and EBITDA by 5 to 8% year over year using digital and off-line omni-channel acquisition and churn reduction campaign methods, developed through understanding conversion and incrementality from benchmarking and CDP analysis Manage the Marketing P&L roll up and report monthly marketing expense number to the senior management team overseeing a 42.6 Mil marketing budget Own, audit and develop all digital platforms, data warehouse/CDP and partners, assigning new vendors where appropriate related to Spartan’s technology marcom stack and marketing department objectives, implementing Tealium Tag Management, SiteSpect Testing Suite and SearchSide, growing returning racer revenue by 15% Implement Monetate personalization application across three web sites increasing conversion rates by 20% in the first 4 months Develop SAPinsider IPad/IPhone App achieving 250% profitability with mobile SEO and Google Analytics for mobile delivery Perform search engine optimization and implement search engine marketing techniques resulting in a 300% increase in organic search engine traffic in less than 3 months
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