Marykate Kelley

Marketing Director @The Gold Market

Firenze, IT

Marketing Director for The Gold Market (retail) and The Gold Boutique (e-commerce) — leading all marketing, branding, creative, and digital growth initiatives-Built and launched The Gold Boutique online platform from the ground up, overseeing brand identity, web design, user experience, SEO optimization, and ongoing site management-Develop and execute data-driven marketing campaigns across email, social media, and paid channels to increase online visibility, engagement, and sales-Direct brand storytelling and artistic direction, shaping the creative vision and ensuring consistent branding across digital, retail, print, and experiential channels-Spearhead brand initiatives beyond the shop, including events, collaborations, and client activations to strengthen community engagement and market positioning-Manage client relations, order fulfillment, shipping, and logistics while maintaining high service standards-Oversee e-commerce budgeting and sales performance, aligning marketing efforts with business objectives and revenue growth-Lead social media strategy and content creation, building brand presence and community engagement across Instagram, LinkedIn, and other platforms-Drive SEO and content strategy, optimizing product listings, campaign rollouts, and digital assets for maximum visibility in competitive jewelry and luxury markets.

Fashion Institute of Technology

Bachelor of Applied Science (BASc), International Trade and Marketing

Fashion Institute of Technology

Associate's degree, Textile Developement and Marketing