Maryiam Tahir
Team Lead Consumer Insights @Puresquare
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WORK HISTORY
Team Lead Consumer Insights @Puresquare
EDUCATION
Lahore College for Women University
Bachelor of Science - BS, Statistics
SKILLS
ABOUT MARYIAM TAHIR
With a Bachelor of Science in Statistics, I have a strong foundation in data analysis, analytical skills, and statistical methods. I have applied these skills in various market research projects, covering different clients, categories, and markets.As a Team Lead at PureSquare, I conduct and manage user experience, usage, behavioral, and demographic research for all products and sub-products. I collaborate with the retention team to segment and understand the needs of different customer groups, and define the voice of the customer with the help of product marketing. I also represent the voice of our consumers to inform product decisions, using data and insights to create impactful strategies for brands and consumers. My goal is to leverage my expertise in user experience and market research to deliver value and satisfaction to our customers.
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