Mary Hickman
Owner Marketing Consultant @Mhk Marketing Group, Llc
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WORK HISTORY
Owner Marketing Consultant @Mhk Marketing Group, Llc
As an experienced marketing professional (with a strong network of partners) I work with entrepreneurs to medium sized businesses to create and implement successful marketing strategies focused on generating new business and maximizing relationships with existing customers. Whether that means a new multi-faceted plan or focusing on smaller targeted projects, we\'ll make you more visible, more credible and more connected with your prospects and clients-Marketing strategy and communications lead for a diverse group of small to mid-sized businesses-Create and execute custom marketing plans to drive results and increase business by becoming more visible, more credible, and more connected to clients, prospects, and referral sources in the marketplace-Design print and digital collateral such as advertisements, brochures, and social media graphics and content-Manage client social media (Facebook, Instagram, X/Twitter, LinkedIn, YouTube,TikTok) and online reputation-Craft and execute e-mail marketing and direct mail campaigns to customers and prospects-Construct and manage websites developing design and updating content; assisting with targeted SEO efforts-Develop CRM and life cycle tools including referral programs, testimonials, and on-going communications-Write compelling press releases to promote brand awareness and company news in the community-Manage vendors and partner with internal and external personnel to ensure continuity and client success-Speaker and trainer for variety of groups on best marketing practices, social media, and email marketing
EDUCATION
Wayne State University
MBA, Marketing
Specs@LTU
Graphic Design Diploma, Graphic Design and Web Design
University of Michigan-Dearborn
BBA, Dual Major - Finance and Marketing
SKILLS
ABOUT MARY HICKMAN
As a marketing consultant with extensive professional experience, I am passionate about…
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