Mary Heather Parch
Chief Marketing & Experience Officer @Lewis Ginter Botanical Garden
Signup · Get unlimited contacts
WORK HISTORY
Chief Marketing & Experience Officer @Lewis Ginter Botanical Garden
Richmond, VA, US
Promotes Lewis Ginter Botanical Garden regionally and nationally by spotlighting compelling stories that showcase the Garden’s value, invites and welcomes guests, strengthens support and lifts the Garden’s profile through strategic relationships. Guide guest-facing teams to exceed expectations regarding guest experiences onsite from admissions through dining, shopping and facility rentals.
EDUCATION
University of Notre Dame
Bachelor's of Business Administration, Organization Behavior/Human Resource Management
SKILLS
ABOUT MARY HEATHER PARCH
MARKETING & COMMUNICATIONS EXECUTIVE Leading with Passion, Data and Drive to Bring Strategy to Life Through StorytellingI am energized by building and leading teams to create storytelling that resonates with diverse audiences. Creating innovative solutions to fuel campaigns and target specific markets is experience I have gained across companies and industries. I have a track record of leveraging strong communication skills to design campaign messages for stakeholders, prospects, customers, patients, employees, and the public through events, various marketing channels, communications, and public relations. In short, I take concepts that are often complex and translate them into simple, straightforward messages tailored to the audience.At multiple organizations, I led campaigns to support the rollout of new value proposition messaging for employees and the market. Recognizing that employees want to understand their role in the campaign and outside stakeholders need to understand why it matters to them, the campaigns included components such as live employee events, employee magazines, videos showcasing customers using the company services and investor presentations to showcase the market value the company delivered. These rollouts leveraged additional channels with messages customized for each audience. I enjoy working with teams to drive towards a common goal and have delivered higher levels of employee engagement in successive years as measured by employee opinion surveys. Winning as a group by guiding teams and working cross-functionally to ensure our work drives engagement, fosters relationships, and achieves strategic objectives is a hallmark of success achieved throughout my career. My expertise includes the following areas:Organizational Strategy | Storytelling | Brand Identity | Communications | Event Management Builder & Coach of Teams | Cross-Functional Leadership | Change Management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.