Mary Vezzetti
Strategic Marketing Leader @TruStage
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WORK HISTORY
Strategic Marketing Leader @TruStage
Lead strategic marketing efforts across multiple business units—Life Distribution, Pre-Need, and Business Protection—translate enterprise and business unit objectives into actionable marketing strategies. Develop long-term vision, gain executive alignment, and collaborate with integrated marketing teams to deliver results-driven campaigns for B2B and B2B2C markets.
EDUCATION
Marquette University
Master of Business Administration (MBA)
University of Wisconsin-Stout
Bachelor of Applied Science (BASc)
ABOUT MARY VEZZETTI
Specialties: Growth Marketing, Lifecycle Strategy, Go-To-Market, Cross-Functional Leadership, DTC, B2B2C, Product Marketing, Regulated Industries, Omnichannel Campaigns, Consumer EngagementI’m a strategic, data-driven marketing leader with 15+ years of experience building and scaling go-to-market and growth strategies in regulated industries, including insurance and financial services. I thrive in fast-paced, matrixed environments and bring a strong bias for action, cross-functional leadership, and a deep understanding of the full consumer journey.I lead the strategy and execution for direct-to-consumer and B2B growth initiatives, including launching new products and integrated campaigns across digital, email, and direct mail channels. My ability to build alignment across product, actuarial, finance, legal, and IT teams has helped bring innovative products to market—profitably and at scale.Whether optimizing lifecycle marketing, managing complex pilots, or driving test-and-learn roadmaps, I bring a collaborative yet results-oriented mindset. I’m especially passionate about turning insights into action to improve engagement, retention, and ROI.
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