Robert Moritz
Director E-commerce, Trustage @TruStage
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WORK HISTORY
Director E-commerce, Trustage @TruStage
Madison, WI, US
Leads the strategic initiative to transition life insurance sales from a direct mail and call center model to a digital and omni-channel model. Creates the vision for the digital customer experience and implements personalized experience that increase engagement and improve funnel convesion. Is the agile business owner for implementing the the salesforce Audience Studio (DMP) and the re-launch and redesign of in sitecore 9 with the Azure cloud platform. Integrated the web content management system to the Salesforce CRUM and Marketing Studio to allow omni-channel and re-marketing conversions. Increased online sales by from the online channel by $2.1M in less than a year and doubling revenue YOY. Identified the web as the source of more than 15K calls monthly and $20M annual sales across life, AD & D, auto and home products.Developed new strategies to optimize affiliate marketing with more than credit union websites linking to TruStage product pages. Increased SEO results by implementing back-linking, technical and content strategies. Launched new functionality monthly, created an online shopping experience for life insurance products and implemented new tools allowing consumers to easily compare whole vs. term life options. Tested and evaluated new interaction technologies including video chat and conversational interfaces in SMS and voice (Alexa/Google Home). Responsible for the digital VOC results and implemented TrustPilot as a key trust signal within the customer experience. Develops the product road map across the digital eco-system.
EDUCATION
Miami University
MA, Applied Psychology - Emphasis in Human Factors
University of Wisconsin-Stevens Point
Bachelor of Science, Psychology with a minor in Computer Science
SKILLS
ABOUT ROBERT MORITZ
E-Commerce lead and digital strategist with 20 years of experience creating breakthrough user experiences for the web. Hands on experience creating responsive web and mobile designs that drive revenue and customer satisfaction across industries - insurance, healthcare, wireless, petro-chemical and telecommunications. Led all aspects of user experience design, digital marketing and analytics testing, including, ideation, research, content strategy, conversion optimization, service, community, SEO/SEM, social media, A/B testing and business case creation. A collaborative leader that brings focus, direction and commitment to solve customer experience and business problems. Specialties: Ecommerce, Customer Experience Design, Human Factors Engineering, User Interface Design, Information Architecture, User Research, Mobile, CMS, Content Strategy & Digital Marketing, Staff Management, Team Building & Leadership, Usability Testing & Evaluation, Prototype Development, Executive Presentations, Budget Management, Competitive Analysis
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