Mary Papageorge
Consultant of Primary Research @Mintel
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WORK HISTORY
Consultant of Primary Research @Mintel
Lead custom quantitative, qualitative, and mystery shopping research projects from kickoff to completion for clients across a wide range of industries including financial services, CPG, retail, and media• Design and program complex surveys using Qualtrics, covering topics like brand health, UX benchmarking, and consumer purchase journeys• Present research findings to key client stakeholders, using data-driven storytelling and compelling visualizations to provide business recommendations• Develop discussion guides and moderate focus groups and IDIs for both B2B and B2C clients, conducting thematic and sentiment analysis to extract key qualitative insights• Collaborate with commercial colleagues to define client needs and develop tailored proposals to secure new business opportunities• Mentor team members in data analysis, reporting, survey programming, questionnaire design, and client management
EDUCATION
University of Wisconsin-Madison
Consumer Behavior & Marketplace Studies B.S. & Digital Studies Certificate, Marketing
Homestead High School
High School Diploma
Council for International Educational Exchange (CIEE) | Rome, Italy
Study Abroad
ABOUT MARY PAPAGEORGE
Strategic social media and audience insights professional with 5+ years of experience…
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