Joyce Lam

Trends Analyst @Mintel

Shanghai City, CN

Responsible for capturing stories around new product launches, campaigns and regulations in Greater China, Japan and South Korea, and their impact on consumer behavior. This content is then translated into consumer trends that are useful for brands and creative agencies for product development and marketing communication campaigns. Valuable consumer insights will be shared through client presentations, thought pieces, events, webinars and blogs.

Hogeschool Leiden

Bachelor of Applied Science (B.A.Sc.), Commercial Economics

Rotterdam School of Management, Erasmus University

Master of Science (MSc), Business Administration with specialization in Chinese Economy & Business