Mary Binding
Product Director @Ennismore
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WORK HISTORY
Product Director @Ennismore
Product Director for Ennismore’s membership product, Dis-loyalty — a game-changing travel and food membership redefining loyalty by actively encouraging exploration and rewarding members for being dis-loyal. Bringing together more than 120 hotels and 200 restaurants and bars from 11 globally renowned brands including The Hoxton, Mondrian, SLS, 25hours Hotels, and Our Habitas.Own the end-to-end product vision and strategy, leading technical delivery across all Dis-loyalty platforms, including App, Web, and core Platform teams. Responsible for bringing a bold membership proposition to life through a mobile-first experience and intuitive app design that seamlessly blends discovery, rewards, and personalisation.Lead and inspire cross-functional teams across product, product design, and engineering, overseeing in-house Product and Product Design departments and working in close partnership with external agency teams to deliver a cohesive, high-quality user experience while achieving ambitious commercial and operational objectives.Focused on scaling a distinctive membership proposition through strong member acquisition, revenue growth, and retention, while ensuring platform performance, reliability, and stability at scale.
EDUCATION
City college Brighton and Hove
Foundation diploma
London College of Fashion, University of the Arts London
Fashion design and development
SKILLS
ABOUT MARY BINDING
Product leader with 10+ years’ experience delivering best-in-class, data-driven customer experiences for the luxury market. Customer-obsessed and commercially focused, with a strong track record of driving growth and deep customer loyalty. Expert in product strategy and execution across digital experience channels (Web, Mobile, Apps) and platform products, enabling catalogue discovery and personalisation at scale.
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