Mary-Beth Matthews
Communications Manager @Toledo Public Schools
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WORK HISTORY
Communications Manager @Toledo Public Schools
Toledo, OH, US
Spearheading the conceptualization, planning and implementation of a new website and app for major urban school district · Design and edit weekly award-winning electronic newsletter with a 70 percent open rate that reaches more than employees and stakeholders · Assist with writing and editing of editorial copy that is used in various mediums, including but not limited to TPS staff publications, district brochures, and local and national publications · Overseeing project to get professional photography of students and staff members at the district’s 53 schools · Work directly with district staff to gain ideas for promotion through the website, Twitter, Facebook and other social media outlets · Developed and now maintain a tracking system of benchmarks to ensure the success of approved outreach strategies · Implemented and maintain a digital food menu for the district’s families · Launched district’s Twitter and Instagram accounts and grew Facebook to more than followers
EDUCATION
Marquette University
Bachelor of Arts, Journalism and History (English minor)
SKILLS
ABOUT MARY-BETH MATTHEWS
Writer | Editor | Communications Strategist I combine an insatiable curiosity with a…
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