Mary Ann McNulty
Sr Manager Innovation Insights @Sara Lee Frozen Bakery
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WORK HISTORY
Sr Manager Innovation Insights @Sara Lee Frozen Bakery
Oakbrook Terrace, IL, US
EDUCATION
Northwestern University
MS, Integrated Marketing Communications
University of Illinois Urbana-Champaign
BFA, Fine and Applied Arts
SKILLS
ABOUT MARY ANN MCNULTY
Champion of consumer insights and investigating new methodologies to ensure business teams leverage a strong base of consumer understanding.• Strong skills in secondary data mining, primary consumer insight research and behavior segmentation to identify competitive white space.• Extensive new product development knowledge from ideation, concept testing through launch.• Creative thinker with excellent presentation skills.Specialties: Consumer and Customer Insights, Market Research, Innovation/New Product Development, Concept Development and Testing, Insight Generation, Ideation Facilitation, Qualitative Research, Quantitative Research, Primary and Secondary Data Analysis, Traditional CPG, Foodservice and Financial Services Research, Marketing Communications, Graphic Design, Web Design and Advertising
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