Mary Ann Besser
Senior Product Marketing Manager @Ferrum Health
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WORK HISTORY
Senior Product Marketing Manager @Ferrum Health
Minneapolis, MN, US
Ferrum Health is a leading healthcare AI infrastructure company dedicated to revolutionizing patient care. Our cutting-edge platform empowers health systems to seamlessly integrate and manage the most innovative clinical AI technologies, improving patient outcomes, and enhancing operational efficiency. Refined messaging and positioning, developing a clear market narrative. Provided foundational insights for marketing strategies, including personas and competitive profiles. Established KPIs and metrics to bolster lead generation and brand awareness. Created 10+ pieces of targeted content, including presentations, press releases, case studies, data sheets, and social posts, supporting sales strategy and enhancing market adoption.
EDUCATION
University of Wisconsin-Eau Claire
Bachelor of Arts - BA, English Composition and Business
Cardinal Stritch University
Master of Business Administration - MBA
Cardinal Stritch University
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT MARY ANN BESSER
m••••••••@gmail.com - Senior Marketing Manager Hi. I’m Mary Ann Besser, a strategic marketing professional with a passion for driving growth in B2B SaaS and healthcare IT. I excel in building high-performing teams and delivering data-driven marketing strategies. I\'m currently seeking a role where I can leverage my expertise to create impactful marketing strategies, content, and campaigns that contribute to business success. My track record demonstrates both strategic and executional capabilities, highlighted by achievements such as driving a $200M pipeline increase for Nuance and co-managing a product launch at Lawson that added $6.7M in first-year revenue. I excel in hands-on execution across content creation and campaign management, and in cross-functional team collaboration to achieve marketing goals. For the past five years, I\'ve immersed myself in the dynamic world of AI startups, particularly those focused on AI-powered medical devices. This immersion sharpened my agility and marketing skills, including direct collaboration with sales teams to develop and execute account-based marketing (ABM) and customer cross-sell/upsell programs. Let’s connect to discuss how my skills can help grow your business. SKILLS Marketing Leadership & Strategy | Brand Management & Growth | Data-Driven Marketing & Measurement | Marketing Technology & Automation | Soft Skills: Leadership, Communication, Problem-Solving, Collaboration, Adaptability, Negotiation, Influencing, Presentation Skills, Time Management, Organizational Skills, Emotional Intelligence, Resilience
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