Matteo Martinelli

Chief Marketing Officer @Icamp Group

Levico Terme, IT

As the Chief Marketing Manager at iCamp Group, a company owning 4 campsites in northern Italy. I oversee and coordinate all marketing operations and strategic activities for the company. My responsibilities include:OPERATIONAL MARKETING * Coordinating trade show participation and placing ads in printed guides and magazines.* Managing online marketing campaigns by collaborating with external portals and agencies, optimizing direct sales through iCamp websites, and overseeing website development. I also supervise the external marketing agency\'s activities, including Facebook Ads and Google Ads campaigns.* Managing interfaces with booking platforms (Booking engines, PMS, channel manager).STRATEGIC MARKETING * Analyzing and monitoring statistical data using tools such as Google Analytics, Google Ads, Facebook Ads and company CRM\'s and PMS\'s.* Overseeing social media and influencer marketing strategies as well as the creation of media content.* Developing promotional offers and marketing strategies.REVENUE & REPUTATION MANAGEMENT * Optimizing pricing strategies and revenue management policies.* Monitoring customer feedback to continuously improve the user experience and services.In this role, my primary goal is to ensure that all marketing activities align with the company’s strategic objectives, driving growth and success.

Università di Trento

Undergraduate, Foreign Languages for Business and Tourism

Madri Internet Marketing

Web Marketing Specialist, Marketing

Liceo scientifico Galileo Galilei - Trento

Diploma di Maturità Scientifica con Piano Nazionale Informatico, Mathematics and Computer Science

University of Exeter

Erasmus Student Exchange Programme, Modern Languages

TSM - Trentino School of Management

MA, Tourism Management