Martin Braza
Marketing Director @Cyrillica Localization Studios
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director @Cyrillica Localization Studios
Responsibilities – development and implementation of marketing and PR strategy in Russia. Development and implementation of marketing and PR strategy in international markets. Marketing budget 20+ million rubles. Team leadership.Achievements:• Developed and coordinated the marketing strategy: analyzed competitors using digital tools, conducted market segmentation, determined the company\'s competitive advantages, developed positioning for the Russian and international business areas. Also developed KPIs for the marketing department. Developed and defended the marketing budget for 2025.• Increased the number of new leads (SQL) by 16 companies through participation in 7 specialized B2B exhibitions and forums around the world, which provided business growth of 12 million rubles. Approved a plan for participation in exhibitions and conferences for 2025.• With the help of industry associations and governmental export agencies, increased the number of meetings between sales staff and potential customers by 11%(SQL). • Launched PR direction. To further increase the company\'s brand awareness, organized presentations of the company\'s speakers at 3 industry conferences, as well as interviews in 4 national media.• Launched segmented email marketing for potential customers to increase sales, cross-sell the company\'s products and increase loyalty of current customers. • Designed and launched a website for one of the company\'s business lines, created a new logo, as well as a new corporate identity.• Organized a corporate event to celebrate company\'s 15th anniversary, as well as corporate team building to encourage employee collaboration.• Migrated the marketing department\'s reporting system to Bitrix CRM that increased productivity of the department by 6%.• Initiated and applied for the most prestigious international award in the field of content localization.
EDUCATION
Karlstad University
MSc
Rīgas Ekonomikas augstskola - Stockholm School of Economics in Riga
BSc
ABOUT MARTIN BRAZA
79•••••••43 / m••••••••@gmail.com / TG Key competencies: • 20+ years of experience in marketing in B2C & B2B in the Russian and European markets in Media, Entertainment, IT, FMCG industries in international companies (Viasat, TV3 Group, Scandinavian Tobacco, Colgate-Palmolive), responsible for marketing budgets of up to 200 million rubles / year. • In each of the companies led the product to No. 1 position in the market. • 6+ years of experience in managerial positions in marketing, including roles as Marketing Director, Project Director of Marketing and Digital Projects, team leadership 6+ direct reports, project team – a cross-functional teams of 15+ people. • Experience in developing and implementing marketing and brand strategies – from market and competitive environment analysis, developing positioning and portraits of the target audience, creating marketing plans to monitoring the results and performance analysis. • Experience in applying a wide range of marketing tools, both online and offline, to optimize key business indicators (CPM, CPC, CTR, CPL, CPA, САС, ROI, ROMI, LTV, ARPU, market share, brand awareness, NPS)- from digital (SEM, Paid search, Display advertising, SMM, retargeting, performance, landing pages, email, influence marketing, SEO) to ATL (TV, radio, outdoor), BTL and PR (federal, regional and industry media), including 360° campaigns. • Experience in launching new products (ViP, viju, Viasat DTH, Christian of Denmark, Colgate Actibrush), as well as conducting qualitative (including CustDev) and quantitative market research, UX analysis, identifying audience needs and preferences, segmentation of target audiences, CJM development, ABC analysis, A/B testing (product marketing). • Expertise in marketing analytics systems, calculation of unit-economics to reduce the cost of customer acquisition – CAC while achieving established sales plans, market share growth, conversion, OKR and other business performance indicators. • Experience in implementing complex rebranding projects (for brands - 3 TV channels), including updated positioning and on-air design, brandbook, TOV. • Experience in conducting complex negotiations with B2B partners, clients, media, top executives and board members of companies. • Hard Skills – Asana, Trello, Google Analytics, Yandex Metrics, Roistat, ChatGPT, neural networks, Brand Analytics, Similar Web, amoCRM, Miro, Nielsen. • English – Fluent.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.