Martin Philp
Editorial Strategy and Writer @Coast Content Marketing
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WORK HISTORY
Editorial Strategy and Writer @Coast Content Marketing
Cornwall, GB
I have played a key role in devising and writing editorial strategies for a wide variety of clients. B2B. I am the editor and chief writer of Quality Edge, an online and print magazine for tourism operators produced on behalf of VisitEngland. Duties included creating an editorial strategy, flatplanning, generating feature ideas, commissioning writers, writing content and repurposing features for web viewing. I am also the managing editor and chief writer of In the Pipeline, a digital magazine covering the highly technical world of global pipelines for The Pipeline Industries Guild. Internal communications. I am the editor and writer of The Perfume Shop’s The Nose magazine, which has won Best Internal Magazine at the Content Marketing Awards, Platinum and Gold at the MarComm awards, and featured on many awards shortlists. I also devised a new strategy for DHL’s On the Dot magazine and remain the consultant editor.
EDUCATION
Penwith Sixth Form College
Bachelor of Arts (B.A.), English Language and Literature/Letters
University of Sussex
Bachelor's Degree, English Literature, 2:1
ABOUT MARTIN PHILP
So how’s the website going? Still looking pretty? Still bringing in close-to-zero sales? Many business owners, marketing leads and agencies pour their hearts and souls into visual branding and design. And then wait for the customers. It doesn’t work like that. Because there’s a crucial missing ingredient they’re neglecting. And without it, their website is tanking. Meanwhile, there’s a WORLD of juicy leads out there that could be growing their business. I run a B2B digital marketing agency called Coast. My team helps businesses and agencies find the missing ingredient: targeted content strategies and copywriting that get more leads and sales. This is a very different approach from writing a few random blog posts or refreshing your home page copy. We focus relentlessly on two things: 1⃣ Delivering strategies that bring in more leads 2⃣ Writing powerful copy that turns those leads into sales We avoid generic fluff. We create highly tailored campaigns based on scrupulous research and interviews with business owners and sales leads. The result is the kind of authentic copywriting that gets potential clients nodding their heads and picking up the phone. We are B2B specialists with many clients in IT and highly regulated industries – although we help businesses across the board. Here’s some of what we do for business owners, marketing leads and agencies: Complete Digital Strategy Blueprints – a roadmap for success SEO copywriting for websites to bring in leads and conversions Informational blogging campaigns building authority in niche subject areas Website content refresh – restructuring your whole approach for maximum impact Power Hour consultancy calls to help you get your content marketing on track Here’s some of our results: Increased web traffic by 350% Position 1 on Google for p/m keywords Increased enquiry rates by 200% Key contracts with high-value clients New people hired to cope with increased demand This is what clients say: ‘Coast have taken the time to fully understand the complexities of what we do, and how we want to come across – they have become true partners to our team. Not only have they written content for us, but they have also added value by sharing knowledge in areas such as SEO. Their content has increased traffic to our website and has helped to build our brand\'s credibility.’ Sarah Edge, Marketing Manager, Nuffield Technologies GET IN TOUCH Send me a DM Contact m•••••@coastcopywriting.co.uk Visit The Coast website (URL above)
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