Martin Ward
Marketing Manager @David Austin Roses
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WORK HISTORY
Marketing Manager @David Austin Roses
Albrighton, GB
David Austin Roses – Marketing Manager / Head of Marketing (Secondment)Nov 2024Leading marketing strategy and execution for one of the world’s most prestigious rose brands, driving global awareness, engagement, and sales through insight-led campaigns and storytelling.Planned and delivered The King’s Rose launch — sold out in 3 days at the Chelsea Flower Show, achieving record profits and extensive PR/social media reach.Developed integrated marketing campaigns for the Planting Partnership network, elevating brand visibility and driving DTC sales.Created targeted digital campaigns for B2B Garden Design Practices, delivering measurable customer acquisition growth.Led promotional campaigns for retail partners, securing off-fixture displays and increasing sell-through.Used consumer insight and data analysis to refine brand messaging and market segmentation.Championed global brand consistency and experiential excellence across international licensees and events.
EDUCATION
The University of Huddersfield
BA (Hons) Marketing Sandwich Degree
George Farmer
GCSE
SKILLS
ABOUT MARTIN WARD
I’m a commercially driven marketing leader with over 20 years’ experience building…
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