Martin Doyle

Senior Media Manager @Amazon

London, GB

I was asked by Amazon XCM\'s European Head of Media to join the team as a Senior Media Manager. Currently EU Media Lead on Amazon Prime focussed campaigns (Prime Day, Prime Big Deal Days), setting strategic direction across 12 European locales. Responsible for campaigns running across all media channels with focus on LTV, POLV, Radio, Print, DOOH, plus non-standard strategic partnerships.I use 18 years of prior media agency experience to both analyse quality of campaign planning and buying, and manage agency relationship at a senior and junior level. Heavily involved in 2024 Media Agency pitch process, and subsequently led transition of Amazon EU Media account from IPG to WPP over a 6 month period 20••••25.

Lancaster University

English Language with Creative Writing