Martha D. Staab
Director of Marketing and Public Relations @Eastern New Mexico University-Roswell Campus
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WORK HISTORY
Director of Marketing and Public Relations @Eastern New Mexico University-Roswell Campus
Roswell, NM, US
Responsible for expanding the digital footprint of the campus.Created a new logo after 30 years of the old logo in my first 3 months of being hired.Rebranded the entire campus, marketing materials, and any other material bearing the logo. Created a marketing strategy to increase enrollment and worked with all departments around campus to make sure specific areas were marketed and highlighted.Manage Public Relations with city officials, chamber of commerce, local clubs, and organizations.Marketed and helped with various election duties for the General Obligation Bond 2024 and Mill Levy 2025. Won the General Obligation Bond 2024 election Won the Mill Levy 2025 Election. Historic as the last Mill Levy won was in 1963. Revived the Campus Newsletter, Campus Connect.Oversee all information and content on the ENMU-Roswell Website.Filmed and edited video campaigns and tours.Conducted several photo shoots for campus news, social media, and events.Currently a department of one.
EDUCATION
Eastern New Mexico University
Master of Business Administration - MBA, Business Administration and Management, General
American Military University
Master of Science - MS, Sports Management
Eastern New Mexico University
Bachelor of Science, Communications
SKILLS
ABOUT MARTHA D. STAAB
Leading marketing and public relations at ENMU-Roswell, my strategic acumen in expanding our digital footprint has been instrumental in elevating enrollment figures and managing our public narrative. Specializing in multifaceted digital strategy, my role intertwines content creation and social media dynamics to foster organizational growth and market penetration.As a former CEO, I harnessed over a decade of expertise to elevate businesses within diverse sectors, from technology to fashion. Our team\'s approach has consistently delivered bespoke marketing solutions, driving client success through innovative campaigns and a hands-on, results-oriented philosophy. We have empowered business owners, providing them with the freedom to focus on their core mission, while we ensure their marketing thrives.
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