Marouane al Mandri
Digital Marketing Strategist @Zaelab
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WORK HISTORY
Digital Marketing Strategist @Zaelab
US
Plan and execute multi-platform paid media strategies (Meta, Google, LinkedIn) for B2B and B2C clients across the U.S.Manage and optimize full-funnel campaigns with a focus on ROAS, AOV, and CPA performance across prospecting and retargeting funnelsDevelop lifecycle marketing frameworks using first-party data (Triple Whale) to improve retention and customer LTVProvide strategic recommendations based on insights from Meta Ads Manager, Google Ads, Shopify, and Triple Whale dashboardsReport directly to stakeholders on campaign impact and growth opportunities
EDUCATION
University of Wollongong in Dubai
Master's degree in Media and Communication, Communication and Media Studies
Al Akhawayn University
Bachelor in International Relations and Business Administration, International Relations with a concentration in Political Science in the MENA region
SKILLS
ABOUT MAROUANE AL MANDRI
Digital marketing expert with 7+ years of experience managing and optimizing multimillion-dollar ad campaigns on Google, Meta, and LinkedIn platforms. Consistently achieved lead generation increases ranging from 15-30% and boosted eCommerce sales by up to 25% across diverse client portfolios. Specializes in paid media strategy, e-commerce, analytics, and performance reporting, with a proven ability to deliver actionable insights from customer data. Leverages a passion for videography and photography to create engaging content across digital channels. Fluent in English, French, and Arabic.
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