Maroof Moral
Lead Product Designer @Geotab
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WORK HISTORY
Lead Product Designer @Geotab
Toronto, ON, CA
Geotab connects over 4M vehicles worldwide with hardware and software solutions for fleet management, trusted by Amazon, Tesla, Kia, and PepsiCo. Compliance solutions: lead design for manager-facing features related to road safety, cargo integrity, and fuel tax (React/TypeScript web app) Mobile solutions: lead design for all driver-facing solutions (hybrid native-bridged Android/iOS app) including vehicle-mounted displays Tooling: Figma (libraries, variables/modes, component properties, branch/merge) • Storybook • design tokens • Jira/JPD • UserTesting.com Integrations & data: API/SDK integrations • event/data feeds • SSO (OAuth/OIDC/SAML) • BigQuery • Superset / Power BI Squad / process: collaborate with PM/Eng/BA → discovery → IA/flows → hi-fi prototypes → feature flags/canary rollouts • measurable acceptance criteria • QoL optimizations + 0→1 bets
EDUCATION
University of Toronto
Bachelor's degree, Cognitive Science
McGill University
Master's degree, Applied Cognitive Science
SKILLS
ABOUT MAROOF MORAL
I design information displays for driver health & safety in commercial trucks and back-office reporting, drawing on my background in HCI for cockpit & cabins—implemented in vehicles & fleets like Pepsi-Co, Amazon, Tesla, and Kia.I grew up tinkering with computers from an early age and believing in the role of software in augmenting our minds and capabilities. 14 yrs • B2B / B2C web & mobile apps • in-vehicle displays • regulated / operations-heavy domains Platforms: Web (React/TypeScript); hybrid mobile with native iOS/Android integrations Design system: Tokenized, themeable UI (variables/modes) • component properties • library governance + branch/merge for scale • Storybook • WCAG 2.x Integration model: API/SDK integrations • event/data feeds • SSO (OAuth/OIDC/SAML) • RBAC/multi-tenant • configurable/white-label modules • embed-ready UI Process: Discovery with PMs • success metrics with BAs • feature flags • BigQuery warehouse with Superset / Power BI readouts for QoL/adoption decisions Academics: Cognitive diagnostics, AI in EdTech, human-computer interaction (HCI) for multi-screen cockpit & cabin dashboards Strengths: Long-term roadmap planning • realistic project phasing • stakeholder alignment • documentation • agenda-driven facilitation • respectful co-ideation • Kanban / Gantt • making complex work approachable for junior designers
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