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Marcelo Arnez
Technical Coach @Clay Bootcamp
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WORK HISTORY
Technical Coach @Clay Bootcamp
MX
Just joined Clay Bootcamp as a Technical Coach, helping students turn messy CRMs into clean, automated revenue engines using Clay + modern enrichment workflows.Because a CRM full of duplicates, blanks, and “t•••@test.com” isn’t a database — it’s a liability.Here’s what I help students build + master: CRM Cleanup- Deduplicate Contacts + Companies (even when emails/domains don’t match cleanly)- Standardize formatting (names, industries, titles, locations)- Backfill critical fields like domain, LinkedIn URL, headcount, revenue, HQ, timezone, and tech stack- Filter junk fast (fake form fills, role-based emails, “asdf”, “N/A”) ICP Enrichment + Fit Scoring- Enrich firmographics + signals (industry, growth, funding, hiring velocity, tech stack)- Score + tag accounts so sales knows who matters Inbound Lead Enrichment (Before CRM Entry)- Enrich inbound leads before creation for smarter routing + qualification- Improve speed-to-lead with region/timezone, seniority, department, and ICP match Ongoing Enrichment AutomationScheduled re-enrichment to prevent data decay (job changes, company growth, updated URLs/emails) Advanced CRM Systems- Overwrite rules to protect trusted fields while updating dynamic ones- Parent/child mapping for clean hierarchies + rollups- Multi-provider enrichment + AI conflict resolution- Custom object enrichment beyond Contacts/Companies (Deals, Locations, Partnerships, more)Bad CRM data doesn’t just slow teams down — it breaks reporting, segmentation, routing, and revenue decisions. My goal is to help students build CRMs that are trusted, queryable, and automation-ready.
EDUCATION
EGADE Business School del Tecnológico de Monterrey
Master, Master in International Business
Tecnológico de Monterrey
Bachelor, Finance
ESCP Business School
Master, Master in European Business
SKILLS
ABOUT MARCELO ARNEZ
My passion is building and developing high-performance sales teamsI am a multicultural GTM Strategist & Revenue Operations Senior Manager with more than 12 years experience combining entrepreneurial drive with business management skills creating and executing GTM Strategy, Sales & Operations for revenue growth, market share and sales performance in B2B SaaS in Technology, Fintech, E-commerce and Hospitality sector.During the development of my career, I had the opportunity to work as an individual contributor and also as a people leader in more than 5 countries worldwide. From my experience analyzing customer/clients behavior in different sectors, what makes a business successful is how you engage with your clients through value proposed solutions; it´s about understanding what makes your business unique for them, understanding why people should buy from YOU and create a unique experiences that shows what makes you their preferred choice.Creating sales strategy is much more than attracting clients, through collaborative initiatives I will help teams uncover, communicate and build solid sales strategies that will enable grow your business revenue, run process efficiently and develop high performance teams in a fast-paced environment. I am capable to build solid long-lasting relationships with new prospects and existing customers at Executive Level to meet short and long-term business goals. I have a strong sense of urgency, initiative and competitive drive to get things done and skills as team builder, motivator and mover.When I´m not helping companies and teams grow, I spend my time traveling, learning from different cultures through their food, listening to music and playing my favorite sports.
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