Marlice Johnson
Chief Brand Officer @Stearns Bank N.A.
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WORK HISTORY
Chief Brand Officer @Stearns Bank N.A.
Led full brand transformation including logo, architecture, and CX messaging, resulting in a 27% increase in brand awareness and a 17-point rise in NPS. Built a team from 4 to 13, launched the “Business Unusual” platform to unify 7 business lines, and opened a new revenue-generating channel focused on underserved communities. Closed $1.7M+ in loans against state tax credits for social impact films, positioning the bank as a category creator.
EDUCATION
Thunderbird School of Global Management
Master of Global Business Management , International Business
University of Cincinnati
BA, Communications
ABOUT MARLICE JOHNSON
I lead transformative brands and foster a more inclusive and purpose-driven culture as a strategic Chief Brand Officer. I champion diversity, equity, and inclusion principles while spearheading global brand strategy and activation. I believe in building strong communities within organizations and connecting emotionally with target audiences through innovative marketing initiatives. My current focus is on championing the bank\'s commitment to serving diverse communities, including the cannabis and Muslim markets, through initiatives like Stearns Salam Banking. I am committed to creating access and opportunity for businesses and individuals who have been historically excluded from traditional financial systems.Previously, I had been shaped by a diverse range of experiences, from leading nationwide marketing campaigns and launching innovative products at companies like Nike and T-Mobile, to building relationships with elite athletes and pop culture influencers. I\'ve honed my expertise in brand building and marketing strategy through an impactful role at Ogilvy, where I spearheaded initiatives that fostered authentic connections with consumers and drove meaningful change. Throughout my career, I\'ve been fascinated by how people project themselves through fashion and style, using it as a form of self-expression and communication. I believe in the power of human potential and the importance of recognizing and celebrating the unique contributions of every individual.But beyond the titles and achievements, I\'m driven by a deep-seated belief in the power of human connection and the importance of staying true to oneself. I\'m a lifelong learner and a firm believer in the power of community. I\'m excited to connect with others who share these values and are committed to making a difference in the world. Let\'s connect and explore how we can collaborate to create and inspire the future.
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