Markus Holzwig
Senior Marketing Manager @msg
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WORK HISTORY
Senior Marketing Manager @msg
Munich, DE
Strategic planning and execution lead of flagship events with high impact on market and brand positioning- Development and implementation of an insurance marketing strategy with a focus on lead generation and qualification through content formats such as white papers, corporate influencers, social media, and events- Leading interdisciplinary project teams of up to 15 members; managing external service providers including contract negotiations, quality assurance and budget responsibility- Stakeholder communication with senior management and cross-functional departments to ensure efficient decision making- Established KPI-based event performance evaluation and success measurement- Optimizing processes and event revenue streams through ticketing and partnerships; close collaboration with sales, partnerships, marketing and product management teams
SKILLS
ABOUT MARKUS HOLZWIG
Senior Marketing Manager with extensive experience in international, technology-driven organizations. Proven track record in B2C and B2B marketing, partner marketing and brand positioning across the EMEA region, delivering measurable impact on brand perception, demand generation and business outcomes.I\'m bringing a unique combination of global corporate experience and entrepreneurial leadership gained as Marketing Director in a growth-oriented start-up, including brand build-up, product strategy, business development and contribution to a successful company exit.Currently operating in a senior marketing role within a complex matrix organization, responsible for driving strategic marketing initiatives and KPI-driven performance measurement. Known for strategic clarity, operational excellence and consistently delivering outstanding results in fast-paced, high-demand environments.
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