Markus Westerschmidt
Senior Field Marketing Manager @Red Bull
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WORK HISTORY
Senior Field Marketing Manager @Red Bull
Frankfurt, DE
Regional marketing strategy & business planning in line with global and national strategies\\\\n\\\\n- Creating and implementing marketing initiatives in the key pillars of the Red Bull marketing mix (Consumer Collecting, Sport & Event, Brand and Communications)\\\\n\\\\n- Building and managing strong networks with strategic partnerships, opinion leaders and influencers\\\\n\\\\n- Leading, coaching and developing Field & Student Marketing Teams (3 full-time & 36 part-time marketeers)\\\\n\\\\n- 360° projects & crossdepartmental alignments, close cooperation with all sales departments\\\\n\\\\n- Budget and ressource management \\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Deutsche Sporthochschule Köln
Sportmanagement und Sportkommunikation
ABOUT MARKUS WESTERSCHMIDT
As a Senior Marketing Manager with a passion for creativity and leadership, I specialize in regional marketing and brand development for a global brand in FMCG. I focus on people management and driving strategic brand marketing initiatives across business planning, event & sports marketing, as well as sponsorships and strategic partnerships.Currently leading and coaching regional marketing teams, where we manage marketing projects and campaigns from creative ideation to successful execution. With a hands-on approach, I enjoy working with diverse teams and bringing out the best in others, fostering an environment that thrives on collaboration and innovation.Outside of work, I’m a dedicated sports and outdoor enthusiast. Whether it’s triathlons, road biking, snowboarding, skateboarding, or surfing, I bring the same energy and focus to my personal pursuits as I do to my professional ones. Gallup Strength: • Individualization • Strategic • Responsibility • Ideation • Analytical
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