Mark Story
Vice President of Communications and Marketing @Bladder Cancer Advocacy Network
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WORK HISTORY
Vice President of Communications and Marketing @Bladder Cancer Advocacy Network
As Vice President of Communications and Marketing for the Bladder Cancer Advocacy Network (BCAN)—the only national nonprofit dedicated solely to advancing bladder cancer research and patient support—I lead the strategic direction, integration, and execution of all communications and marketing initiatives to elevate BCAN’s visibility and mission impact for bladder cancer patients, families, survivors and medical and research professionals.* Shape and lead comprehensive communications strategies that position BCAN as a national thought leader in bladder cancer research, patient advocacy, and public engagement;*Oversee strategic brand development and positioning, ensuring consistent messaging across diverse stakeholder groups including researchers, clinicians, policymakers, patients, and caregivers;*Guide the organization’s digital presence and public voice, expanding reach and influence through high-impact storytelling, multimedia content, and data-driven social media engagement;*Advance BCAN’s policy and advocacy priorities through earned and paid media, online campaigns, and partnership amplification; and*Serve as a key member of the senior leadership team, advising on organizational growth and mission-aligned communications to support fundraising, research, and programmatic goals.
EDUCATION
University of Maryland
Bachelor of Arts, Spanish Translation
University of Maryland
Master of Business Administration (M.B.A.), Marketing Management
SKILLS
ABOUT MARK STORY
Mark Story is the Vice President of Communications and Marketing for the Bladder Cancer Advocacy Network (BCAN), the nation’s leading advocacy organization for those impacted by bladder cancer. In this role, he is responsible for the development and execution of communications activities that serve the bladder cancer community and promote, enhance, and protect the organization\'s reputation. Mark is the chief architect of the BCAN brand and outreach strategy, and leads the team spearheading public relations, digital media, internal and executive communications, and marketing communications. For more than 25 years, Mark has applied his professional communications leadership in the public and private sectors, working in a broad range of industries including non-profits, higher education, healthcare, international business, and the federal government. His specialized skills include message development, reputation management, crisis communications, executive positioning, digital communications and marketing communications. Mark published a book in 2012, “Starting Your Career as a Social Media Manager.”Mark earned his B.A. from the University of Maryland, College Park, and his master’s degree from the same institution.
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