Mark Radda
Msc Strategic Marketing Advisory Board Member @Imperial Business School
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WORK HISTORY
Msc Strategic Marketing Advisory Board Member @Imperial Business School
London, GB
EDUCATION
University of Cambridge
BA, natural Sciences
ABOUT MARK RADDA
I get very irritated by agencies that see the need for branding as an opportunity to sell organisations loads of stuff they don\'t need. But it happens too often. The need for branding is really a symptom of something much deeper within the company - perhaps a need to create a common culture, perhaps a disagreement at board level, perhaps a company that has become out of step with the market. Whatever it is, my job as a brand strategist is to find out. I can then help fix it - and help build great brands. And in the current climate it\'s even more important to do it the right way.Specialties: brand strategy, brand planning, brand implementation, communications strategy, writing, facilitation
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