Marko Thorhauer
Leader Experience Strategy and Design Transformation Dach @IBM
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WORK HISTORY
Leader Experience Strategy and Design Transformation Dach @IBM
EDUCATION
Technische Universität Braunschweig
Architecture
Freie Universität Berlin
Master’s Degree, Communication Science, Business Studies, Political Science
University of Westminster
Communication Design
Leipzig University
Communication Science, Business Studies, Political Science
SKILLS
ABOUT MARKO THORHAUER
I passionately lead the large IBM iX Experience Design practice across Germany, Austria and Croatia as Executive Creative Director. On top, I head Experience Strategy and Design within IBM Consulting DACH.We consult, design and develop digital experiences, products, services, apps, campaigns & contents – helping brands, companies and organisations to excel in digital – with the help of AI. My personal focus is on mobility, consumer, industrial and public services. I\'m a member of the IBM iX DACH Leadership, the IBM iX Global Design Council and IBM Global Senior Design Leadership. IBM Design Principal since 2019.Prior, I worked as a freelance creative director, startup co-founder, marketing consultant and design director. Works have been recognized at international awards and exhibitions.I\'m an active member of the Art Directors Club Germany, keynote speaker, lobbyist for design and frequent juror at awards.For 8+ years, I lectured digital design at the University of Applied Sciences Europe (formerly BTK FH) and co-led their transformation in 2006 as Head of Marketing. Former member of the University\'s Honorary Advisory Board.
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