Mark Nabeta
Brand Director @The Whitaker Grp
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WORK HISTORY
Brand Director @The Whitaker Grp
The Whitaker Group is an award-winning retail, experiential and creative companyat the helm of globally-renowned retail brands A Ma Maniére, Social Status, APBand JAIDE.• Scaled brand share of voice by 200% globally in the lifestyle category, positioningA Ma Maniére and TWG brands as industry and category leaders.• Directed a 20+ person Brand department spanning Marketing, Creative, Studio,Social, PR/Comms, Brand Experience, and Community.• Led go-to-market for 50+ exclusive product launches, increasing global salesconversion and consumer engagement.• Managed and executed high-value partnerships with Nike, Jordan Brand, Adidas,New Balance and other global brands, partners and vendors.• Optimized multi-million-dollar budgets, and drove market expansion into EMEA• Embedded purpose-driven initiatives across U.S. markets, enhancing culturalrelevance and loyalty.
EDUCATION
York University
Specialized Honours BA, International Development Studies
Lycee Blaise Pascal D'Abidjan
Baccalaureat
York University
Master of Arts (MA), Development Economics and International Development
SKILLS
ABOUT MARK NABETA
An award-winning and proven leader focused on infusing cultural competency into brand and marketing strategies with globally resonance and impact. With over 15 years steering brand direction and strategy for multiple global brands, organizations and businesses, my approach weaves nuanced storytelling with community engagement, ensuring each campaign echoes the pulse of diverse audiences. Recognized with multiple Webby Awards for innovative video campaigns, our team has championed collaborations that celebrate cultural narratives and drive brand growth. My commitment lies in harnessing cultural trends to craft impactful brand experiences, fostering loyalty, and mentoring future leaders in the dynamic landscape of brand marketing
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