Mark Rowles

Search Engine Optimisation Consultant @Topgun Seo

England, GB

Led SEO strategy and execution for a portfolio of multi-location and franchise clients across sectors including dental, home improvement, and energy efficiency, driving measurable improvements in visibility, traffic, and conversions.Developed scalable content and SEO frameworks for national and regional expansion, implementing programmatic landing page systems that supported hundreds of location-specific campaigns.Conducted in-depth technical SEO audits (site structure, indexing, Core Web Vitals, schema, and crawl efficiency) with actionable roadmaps, resulting in improved rankings and site health across multiple domains.Designed and implemented link-building strategies, combining digital PR, outreach, and competitor gap analysis to strengthen authority and rankings in competitive verticals.Built and maintained performance dashboards in GA4, GSC, SEMrush, and Looker Studio to track rankings, leads, and ROI, presenting clear reporting to clients and internal stakeholders.Collaborated with account managers, developers, and content teams to align SEO with wider marketing strategies, ensuring campaigns met KPIs and business objectives.Mentored junior SEO specialists and contractors, streamlining processes for audits, reporting, and optimisation tasks to improve delivery efficiency.Implemented CRO and on-site optimisation frameworks (structured content blocks, local schema, dynamic phone numbers, and lead-tracking integrations) to increase lead capture and conversion rates.Drove consistent growth in organic performance: achieved 45x ROI for select clients and delivered hundreds of high-value leads monthly through local SEO initiatives.

St Thomas Aquinas School, Kings Norton, Birmingham

High School