Mark Farhat Giusti
Creative Director & Founder of Mark Giusti @Mark Giusti
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WORK HISTORY
Creative Director & Founder of Mark Giusti @Mark Giusti
London, GB
Design & Product Development - Continuously researching and forecasting market trends, creating trend boards, and presenting new season ideas to investors- Ongoing design and development of men\'s and women\'s bags, leather accessories, soft accessories, and luggage for new season collections- Continuous innovation of new prints for linings and design of new leather for all products- Collaborating consistently with the sales team and buyers to enhance existing products, customizing them to meet customer tastes and demands- Maintaining a close working relationship with Italian factories for ongoing tasks such as creating samples, sourcing materials and trims, and developing new leather- Regularly representing the brand at international trade shows, presenting new collections to press and buyersBrand Development & Management- Founded and launched the MARK/GIUSTI brand in March 2009, and continuing to steer its growth- Overseeing the art department to ensure all materials consistently reflect the brand\'s image and identity- Ongoing redesign of the core collection, infusing a unique product and leather that continually conveys the brand\'s story- Sustaining a signature style and detail on all products for easy customer recognition- Consistently modernizing the look and feel of marketing communication materials and photoshoots- Continuously raising funds by reaching out to financiers, investors, and government bodies- Managing all company departments from HR, design, and creative direction to production and finance on an ongoing basis- Building and maintaining a high-performing team, demonstrating excellent leadership and problem-solving skills- Increasing turnover from 0 to 1.21 million by year 3 of trading- Launching the e-commerce website and grew online sales by 200 %.
EDUCATION
Instituto Di Moda Burgo - Milan
Diploma in Fashion Accessories Design
University of Westminster
Masters (MA)
Cass Business School
Leadership for Sustainable Growth
Parametric Architecture Academy
Certificate
Harvard University
Higher Education Teaching Certificate
American University of Beirut
Bachelor of Arts - BA
SKILLS
ABOUT MARK FARHAT GIUSTI
Award-winning Creative & Development Director with 20+ years in luxury leather goods…
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