David Donnelly
Director of Digital Marketing @ORBCOMM
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WORK HISTORY
Director of Digital Marketing @ORBCOMM
EDUCATION
Dundalk Institute of Technology
Honours, BBS Marketing and E-Business
SKILLS
ABOUT DAVID DONNELLY
As a marketing leader, I thrive on defining challenges and empowering my team to find solutions. My approach blends laissez-faire and servant leadership, prioritizing fundamentals, incremental change, quick wins, and a long-term vision. With a strong commitment to marketing, I\'ve worked with established and emerging B2B SaaS companies. Feel free to reach out for marketing discussions or book recommendations I\'d always readying I\'m always reading something—I\'m always open to both.Areas of Expertise includes, ABM, growth strategy, business process management, building repeatable and scalable marketing-to-sales processes, marketing operations, demand generation and maximizing ROI.Some results of my marketing programs include, 38:1 positive ROAS, and increasing annual MQL figures by 25%+, while increasing MQL to SQL conversion rates.I\'ve been very fortunate to have had the opportunity to gain experience in a broad number of marketing disciplines, including marketing automation, email marketing, SEO, PPC, programmatic advertising, affiliate marketing, partner enablement, ABM, content marketing, social media marketing, event marketing, market research, product marketing, customer journey mapping, video marketing, lead nurturing, and conversion rate optimization.
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