Tina Martin
Digital Marketing Capability & Transformation Consultant @Unilever
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Capability & Transformation Consultant @Unilever
London, GB
Contracted via Neem Consultancy to lead global capability, social first transformation and content production for Growth Marketing teamLeading delivery and content of global media leaders summit, social first transormation, RROI integration and cross business group governance and systems planningMarketing Capability Lead - led the development of dynamic, digestable marketing Ai learning platform to upskill marketers to create distinctive, desirable, and consistently relevant brands in a social first world through learning content from WARC, social channels, SME\'s and creators Programme lead for US social first marketing model delivery across key marketing disciplines of social, community, influence, insight, agency eco-sytems, media principles and dynamic content optimisation with Ai tools. Authored and codified the marketing operating model and processes for effective and efficient rest of world roll out for markets and brand teams.Worked closely with key stakeholders across multiple connected marketing workstreams from content creation & automation, social rich media mix, to brand dnai and agency ecosystem and Ai powered insight to accelerate progress and change to landing a new marketing operating modelLed change management, both globally and locally, driving upwards communication and close liaison with workstream leads to ensure potential risks, opportunities and synergies are managed appropriately
EDUCATION
Buckinghamshire New University
HND, Business & Finance
ABOUT TINA MARTIN
A senior consultant for Neem Consultancy in digital marketing transformation and brand communications at Unilever. A marketing trouble-shooter in b2c, with expertise in Gen Ai, systems thinking and vast experience across omni-channel who is continually curious and continually learning. The constant in my career is my ability to co-create and turn intent into action at scale. Experienced in global media and social first comms strategy, leveraging today\'s consumer journeys to drive conversion, ROI and deliver efficiency and effectiveness. Trained Agile Chief Product Owner and dynamic, collaborative \'sleeves up\' team leader and networker who gains the trust and confidence from colleagues, agency partners and stakeholders alike, whilst inspiring, leading and contributing to achieving measurable brand objectives and priorities I lead brands to gain traction to hit commercials and brand KPI\'s by helping them understand their target audience and channels they are in, whilst achieving a strong ROI/ROAS. In senior marketing roles, I have led the marcomms, brand and customer experience strategies with a focus on social, search, influencer, personalisation, Gen Ai and content automation to achieve performance and channel success Experience gained across health, beauty, personal care, retail, financial services, retail leisure, gaming and drinks sectors winning several digital and marketing excellence awards. Brand development and strategy Social first media strategy and advertising, Ai & Creative Automation Marketing communications strategy, AEO, SEO Strategy, SEM & website optimisation Leading AV, publishing & digital creative Integrated campaign management Influencer Marketing Mass Personalisation Team leader experienced in Agile Brand positioning development First party data optimisation for media efficiency Content strategy, optimisation & digital customer journey planning MOB: 07•••••••72
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.