Mark Evans
Marketing Product Manager @American Academy of Family Physicians
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WORK HISTORY
Marketing Product Manager @American Academy of Family Physicians
Leawood, KS, US
Product Marketing Manager for all Ameican Academy of Family Physician’s Continuing Medical Education (CME) courses designed to help family physicians earn and maintain their board certification requirements, while creating and launching marketing strategies promoting live, on-site and web-based On Demand courses to meet and exceed sales goals. Frequently collaborated with multiple areas throughout the organization to determine creative tactics, paid search, pricing for courses and product launches.Accomplishments:• Led development of On Demand product generating $660K in sales in 7 months; exceeding budget 46%.• Oversaw the creation of livestream course productions reducing expenses 43% in 6 months contributing an incremental $3M in revenue.
EDUCATION
California State University-Dominguez Hills
Bachelor's of Science, Business Administration
Clark Atlanta University, MBA
Business Marketing
SKILLS
ABOUT MARK EVANS
As a senior omnichannel marketing leader leveraging deep B2B and B2C marketing experience, I oversee strategy and planning of integrated marketing campaigns that support a company’s business and revenue growth. Additionally, I demonstrate expertise in building marketing programs that utilize innovative, multi-pronged marketing approaches, leveraging the full capabilities of a company, to maximize reach and impact the market. Furthermore, I possess a proven track record and success of developing and executing strategic marketing plans for best-in-class marketing operations as well as oversight of marketing campaign execution. Specialties: Strong executive presence with solid skills managing multiple & complex teams and initiatives. Analytical & data driven decision maker. Ability to bring calm and focus in chaotic situations. Boundless ingenuity. Easily gains trust and respect among peers and superiors. Fervent risk taker. Promotes new ideas and practices in both revenue generation and cost savings through genuine and servant leadership.
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