Mark Campanale
Creative Director @National Pawnbrokers Association
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WORK HISTORY
Creative Director @National Pawnbrokers Association
Brand Management - Responsible for overseeing the company’s creative direction, marketing plans, and designing the layout and visual impact of marketing materials, products or publications. Meet with department teams and executives to determine visual needs for all advertising materials, and designing, presenting, and executing all creative. Online Marketing - Develop, manage, and maintain 4 websites for the organization. Create and manage content for all social media and weekly newsletter. Manage online pawnbroker community platform. Manage and execute content and creative for weekly newsletter. Event Marketing - Work with Events Director and Events Committee to develop marketing, programming, and concepts for our annual events, Pawn Expo and Legislative Conference in Washington, DC. Manage marketing for all national pawn industry trade shows.Business Development - Work with and support the Director of Business Development. Develop and manage monthly marketing plans and create all marketing materials. Quarterly Magazine - Responsible for content, design and concepts for our quarterly magazine, National Pawnbroker. Continuing Member Education - Develop and manage Certified Pawn Professional online continuing education program.
EDUCATION
Assumption University
BA, Communications
University of Colorado Boulder
Certification, Bank Marketing Management
SKILLS
ABOUT MARK CAMPANALE
Strategic Marketing and Customer Experience professional responsible for creating…
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