Mark Wilcox

Swat Team Partners Consultant Senior Marketing Strategist @Harte Hanks

Philadelphia, PA, US

Strategy & Insight consultant for The Agency Inside, A Harte Hanks Company. Included marketing assessments, loyalty, change management, customer data interrogations, program designs, financial scenarios, best practices, creative design, customer research, industry research and go to market. Customer experience: CRM competitive analysis. multichannel marketing, predictive modeling: CART migration modeling, contact strategies. Examples of engagement & client work: Blains Farm & Fleet (Segmentation, Communication & Loyalty Assessment), Consumer Cellular (Marketing opportunity assessment (MOA), Strategy & Communication plan), GNC (MOA, Segmentations & Communications Strategy), Michael’s (Loyalty Sunset Strategy & Execution), Payless (Multichannel Marketing assessment), Performance Bike (Loyalty Assessment, Marketing Technology Roadmap), Roundy’s (Loyalty Sunset Strategy & Execution and new Loyalty Program Launch) and many industry bespoke research projects to prep pitch teams in these markets: USA & Canada (Retail, Consumer, Financial, Energy, Auto & Tech); UK & EMEA (Tech, Financial & Consumer); Global & APAC (Tech & Energy)\\\\n\\\\n

Purdue University

Bachelor of Arts (B.A.), Visual Design