Cindy Stein
Vice President, Head of Global Marketing @Harte Hanks
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WORK HISTORY
Vice President, Head of Global Marketing @Harte Hanks
Lead a global marketing team responsible for all corporate branding, sales marketing, sales enablement, and RFP responses• Restructured B2B marketing strategies, resulting in a 300% YoY increase in marketing qualified leads and 90% decrease in cost-per-MQL• Drove comprehensive brand refresh, including visual design, brand tone and voice, and all branding and enablement materials• Reviewed and refreshed marketing tech stack
EDUCATION
University of Arizona
B.A. of Journalism, Journalism, Communication
ABOUT CINDY STEIN
I build innovative, data-driven marketing and communications strategies that connect brands to consumers—and translate directly into business impact. Across B2C and B2B, I’ve led initiatives that have driven 200%+ lead growth,$6M+ in revenue potential, combining data, storytelling, and execution to deliver results that matter. My work sits at the intersection of corporate strategy and communications, where I help organizations navigate change, unlock new opportunities, and scale with intention. I specialize in integrating media, content, and measurement into cohesive strategies that don’t just reach audiences—but move them. One belief I challenge: more content doesn’t equal more impact. In a saturated landscape, precision, relevance, and distribution strategy matter more than volume. The advantage goes to brands that align insight, creativity, and data—then execute with focus. I lead and develop high-performing teams of managers and individual contributors, building cultures grounded in accountability, urgency, and continuous growth. As a coach and mentor, I’m committed to developing leaders who can scale alongside the business.
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