Mark Whyte

Head of Marketing & Digital @Weatherbys Ltd

Belfast, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2022 — Present

Head of Marketing & Digital @Weatherbys Ltd

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Weatherbys is one of the most renowned organisations in global sport, having empowered horse racing & breeding since 1770. We deliver professional services across racing & breeding administration, compliance, racecourse & raceday marketing, bloodstock, data, genomics, banking, insurance & finance. Responsibilities include:• Brand strategy, messaging & governance• Campaigns, content & lead generation across major business priorities • Sales, marketing & customer requirements across our digital portfolio, technology stack and new product opportunities• Major business pitch, tender & RFP support• Internal comms & employer branding

EDUCATION

2012 — 2013

CIM | The Chartered Institute of Marketing

PG Diploma Digital Marketing, Digital Marketing

2017 — 2017

William J Clinton Leadership Institute at Queens

Mini-MBA

N/A

William J Clinton Leadership Institute at Queens

Strategic Change Leadership for Digital Transformation

SKILLS

Media PlanningMarketing StrategySocial MediaSports MarketingMarketing CommunicationsManagementSponsorshipBrand DevelopmentMarketingAdvertisingCopywritingOnline MarketingIntegrated MarketingDigital MediaSalesOnline AdvertisingB2b MarketingMedia RelationsSocial Media MarketingMediaEvent ManagementDigital StrategyEmail MarketingBusiness DevelopmentStrategyDigital Marketing

ABOUT MARK WHYTE

I am a commercially-focused marketing, media and communications specialist with…

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Mark Whyte — Head of Marketing & Digital at Weatherbys Ltd in Belfast, GB | Unifers