Mark Wheatley
Digital Media Manager @DAC
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WORK HISTORY
Digital Media Manager @DAC
Toronto, ON, CA
Managed the entire paid media program from planning to execution for up to 5 million dollar + budget clients at a time- Trained many entry-level marketers to be self-sufficent on Google Ads, Meta, TikTok, GTM, GA4, DV360, and more- Built and led company-wide trainings promoting the use of spreadsheets, AI, and scripts to automate daily tasks
EDUCATION
Western University
Bachelor of Science - BSc, Materials Science
ABOUT MARK WHEATLEY
Fully versed in all aspects of digital marketing, and constantly striving to be the most efficient person in the room. Strong presenter and a big believer in team dynamics- Experienced with media planning and buying, using SEM, programmatic, and social advertising across every major platform- Google Ads Certified- Facebook Blueprint Certified for Media Planning and Buying- Extremely proficient in building spreadsheets to aid with daily tasks- Practiced with using AI for automating tasks- B.Sc. recipient in Materials Science at Western University- Coursework in physics, chemistry, earth science, and calculus- Experienced with micro X-ray diffractometry and positron annihilation spectroscopy- Starting center and team leader for the 2017 Vanier Cup winning Western football team
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