Mark Simester
Entrepreneur Founder CEO @Imaginakery
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WORK HISTORY
Entrepreneur Founder CEO @Imaginakery
Manchester, GB
As an entrepreneur, founder and the CEO of Imaginakery, I lead the vision and execution of a breakthrough children’s ecosystem blending products, games and technology. My mission is to build a business which does good in the world and resonates with both children and parents alike….driving both meaningful impact on society and scalable returns.
EDUCATION
Nottingham Trent University
BA Honours Degree, Business Studies
Altrincham Grammar School
A Levels - Economics, Geography, English Literature, General Studies
London Business School
Executive Education, High Performance People Skills For Leaders
SKILLS
ABOUT MARK SIMESTER
At 53, I resigned my managing director role. I walked away from running some of the UK’s biggest food brands… to start a new kids healthy snacking business completely from scratch. Not because I had to. Because I felt I must.After 30 years in the food industry… working on brands like KitKat, Warburtons and Soreen… I understood how the \"big food\" system works.But the real moment of clarity didn’t happen in a boardroom.It happened at home.Watching my daughters, Rosie and Martha, reaching for their regular snacks that… when you really look closely… can deliver a up to half of a child’s daily sugar intake in a single portion.And then again the next day. And the next.That’s when it hit me. This isn’t a parenting problem.It’s a product design problem.We know more about nutrition today than ever before.And yet many everyday snacks for children are still built on the same foundations they were decades ago.I realised I had a choice: Keep talking about the problem. Or step up and try to change it.So, I left corporate life and founded Imaginakery… a mission-led start-up focused on helping reduce sugar consumption in children through better-designed snacks.Not perfect snacks… Better snacks that fit real life.Because I don’t believe in extremes.I believe in small, consistent improvements that compound over time.That belief led to the creation of Jungle Squad… a new kind of kids’ snack combining lower-sugar recipes with imagination, play and excitement.Because if healthier options are going to win…they have to compete with the best… not just exist alongside them.But this journey is about more than a product.It’s about showing my children something I believe deeply:That if you care enough about something…If you’re willing to take a risk… If you’re prepared to start again…You can build something that matters.Even when it’s hard…. Especially when it’s hard.I’m building Imaginakery:For families.For parents trying to do their best.For kids who deserve better everyday choices.And for anyone who has ever felt the pull to do something different…To step out… To start something… To back themselves.Because reinventing yourself is always possible.If we can make even a small dent in children’s sugar consumption…that’s got to be a change worth fighting for.
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